Arbitrage on marketplaces is not a classic CPA, but a fast-growing area at the intersection of e-commerce and affiliate marketing. Amazon, Wildberries, Ozon are platforms with billion-dollar turnover that actively attract external traffic. For an affiliate marketer, these are referral programs, promoting products through TikTok and YouTube, and working with sellers.
Arbitrage models on marketplaces
Referral programs
Amazon Associates, Ozon Affiliates, Wildberries Partners. Commission 1–10% of sales. Low payouts per unit, but huge volumes. Amazon Associates is the largest affiliate program in the world.
Attracting sellers
Marketplaces pay for attracting new sellers. Amazon: $50-$100 per active seller. Wildberries/Ozon: $10–30. Content: guides “How to start selling on Amazon”.
External traffic to goods
Sellers on marketplaces pay to attract buyers from TikTok, YouTube, Instagram. CPA $5–20 per purchase. Work through CPA networks (Impact, ShareASale) or directly with sellers.
Amazon Associates - Main Program
Amazon Associates remains the largest affiliate program:
- Commission: 1–10% depending on product category
- Cookie: 24 hours (short, but Amazon's high conversion makes up for it)
- Advantage: commission on ANY product purchased through your link (not only recommended ones)
- Volumes: Amazon converts better than any other store. CR 10–15% for authorized users
Wildberries and Ozon
For the Russian-speaking market WB and Ozon - the main platforms:
- Wildberries: the largest marketplace in the Russian Federation. Affiliate program through third-party CPA networks. Product reviews on YouTube and TikTok
- Ozon: Ozon Affiliate program. Commission 3–7%. Integration with blogs and YouTube
- External traffic: sellers pay for attracting buyers from social networks to their product cards
Links
YouTube reviews
- YouTube: product reviews, comparisons, unboxings. “10 best headphones 2026”, “iPhone 17 vs Samsung S26 - what to choose”
- Links in description: affiliate links Amazon/WB/Ozon
- Income: $5–50 per video per day over a long distance
TikTok Shop + external traffic
TikTok Shop allows you to sell directly in the application. Product overview → “Buy” button directly in the video. Commission from TikTok Shop: 5–10%. More details in article about e-commerce through TikTok Shop.
Pinterest + blog
Pins with products → blog with reviews → affiliate links. Evergreen content. Especially works for home decor, fashion, beauty.
When scaling reviews across multiple channels, 360° Uniquizer creates unique versions from one base review.
GEO
- US: Amazon is the largest market. Commission 1–10%
- UK, Germany: Amazon EU. Stable traffic
- Russia: Wildberries, Ozon. Growing external traffic market
- Global: AliExpress, Shopee (Southeast Asia)
Errors
- Focus on one marketplace. Diversify: Amazon + WB + Ozon = stability
- Ignoring SEO. Product reviews without SEO optimization lose 80% of potential traffic
- Short horizon. Marketplace arbitrage is a long-term strategy. First results in 2–3 months
- Without analytics it is impossible to determine which products and formats convert
Reviewed and updated
Quick answers
Where should I start with this guide?
Record the baseline and choose one test goal. Change one factor at a time, then compare results over the same time window.
Why do I need unique video versions in this workflow?
Each account needs a separate file. 360° Uniquizer changes the visual layer, audio and metadata so the platform receives a new technically unique version without manual editing for every upload.
What affects reach besides the file itself?
The hook, retention, offer-audience fit, account history, content rights and platform compliance. A unique file solves the technical scaling step; the creative and funnel still need testing.
Official platform sources and policies
Check the current rules before launch because platform policies and interfaces change.