Sweepstakes (prize drawings) are one of the easiest verticals to start in arbitrage. SOI offers paying $1–5 per lead have a minimum conversion threshold: the user just needs to enter an email. In Tier-1 GEO (USA, UK, Europe), volumes compensate for low payouts, and CC Submit offers give $10–30 per conversion.
Why sweepstakes are the perfect start
- Minimum threshold. SOI—enter email. The simplest action for the user
- High conversion. CR 10–25% on good landing pages. iPhone as a prize - a universal motivator
- Fast optimization. Simple funnel: creative → landing page → form. Quick A/B test
- Mass traffic. Sweepstakes work for any audience. No niche restrictions
Types of sweepstakes offers
SOI (Single Opt-In)
Email + name. Payout: $1–3 (Tier-1), $0.30–1 (Tier-2/3). Maximum volume. Ideal for beginners.
DOI (Double Opt-In)
Email + confirmation. Payout: $2–5. Conversion is 30–40% lower, but payout is higher.
CC Submit
Entering card data for the “free trial”. Payout: $10–30. The highest payout, but also the most difficult conversion. Requires high-quality landing pages.
Links for Tier-1 sweepstakes
Link via TikTok/Instagram
- Creative: “iPhone 16 Pro Giveaway!”, “Amazon Gift Card $500 - Participate for Free”
- CTA: “Link in bio” → landing page
- Landing page: attractive design + form (email, name) + countdown timer
More details about sweepstakes in our main guide. About hooks - in article about formulas.
When scaling, 360° Uniquizer makes promotional videos unique for each account in the grid.
GEO
- USA: SOI $1-3, CC Submit $15-30. Largest market
- UK: SOI $1–2.5. High conversion
- Germany, France: SOI $1–2. Stable traffic
- Australia: SOI $1.5–3. Good market with low competition
Errors
- Aggressive landing pages. “YOU WON!!!” - trigger for ban and complaints. Correct: “Participate in the draw”
- No Official Rules. No drawing rules - violation of laws in the USA and EU
- One landing page. A/B test: design, prizes, wording. Difference in CR - 2–5×
Reviewed and updated
Quick answers
Where should I start with this guide?
Record the baseline and choose one test goal. Change one factor at a time, then compare results over the same time window.
Why do I need unique video versions in this workflow?
Each account needs a separate file. 360° Uniquizer changes the visual layer, audio and metadata so the platform receives a new technically unique version without manual editing for every upload.
What affects reach besides the file itself?
The hook, retention, offer-audience fit, account history, content rights and platform compliance. A unique file solves the technical scaling step; the creative and funnel still need testing.
Official platform sources and policies
Check the current rules before launch because platform policies and interfaces change.